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Reinventing a Newspaper

Organizational performance

Benefit: Maintain viability in a declining market

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New Product Development

Organizational/team performance (resolving cross-team conflict)

Benefit: Speed up time-to-market and improve quality of new product

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National Realty Company

Team performance (improving allocation of work)

Benefit: Profit in regional office double in three years

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Super Salesman Sam

Individual performance (personal growth and professional development)

Benefit: Understanding personal strengths leads to career advancement

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